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How to Earn Topical Authority in 2023 and Beyond
This was originally published on June 8, 2022, and has been refreshed with new and important information and images. Topical authority isn’...
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Map Your Keywords to the Buyer's Journey and User Intent — Whiteboard Friday
Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative user intent. Click on the...
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What Diners Write About Most: A Study of Restaurant Review Place Topics
Marketing a restaurant? You already know what a huge role online reviews play in your reputation, rankings, and revenue, with 98% of US adu...
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Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday
In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibaliz...
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